Stimfluencer Starter Guide

Apply

Everyone who holds a Stimfluencer account is 18 or over. Which page you apply on depends on who is making the content.

• Use the email address you want to sign in with. It is how we recognise you, and it is where your sign-in codes go.
• We read every application and cannot always say yes. We email you the moment your account is open.
• If you try to sign in before then, the portal tells you your account is not open yet. You do not need to apply again.

Sign in

1. Go to affiliates.stimz.com/portal.
2. Type your email address and tap Email me a code.
3. We email you a six-digit code. It works for 15 minutes.
4. Type the code in and tap Sign in.

There is no password to remember. You stay signed in on that device for 30 days. To sign out, go to the About tab and tap Log out at the bottom.

Agree to the terms

The first time you sign in, you will see a short summary of the terms and a link to the full version. They are written to be read, and they explain the reasons behind the rules. Tick the box to confirm you have read them and are 18 or over, then tap Agree and continue.

You agree once. We record which version you agreed to and when. If we change the terms in a way that matters to you, we email you at least 14 days before the change takes effect (terms 19).

Set up your account

Right after the terms, a short set-up walks you through the important parts, one screen at a time: your photo and handles, a couple of optional questions about you, whether anyone under 18 might appear in your content, connecting Stripe, your link, and where your posts go. It takes about five minutes, and you can finish later. Everything it asks can be changed afterwards in the About tab, which also holds the rest:

There are five tabs: Dashboard, Orders, Posts, Link and About.

Dashboard: what each number means

Until your set-up is finished, the dashboard shows what is left, with a button to carry on where you stopped.

The other tabs

• Orders: every order that came to you, newest first, with whether it came through your link or a code and where it has got to: clearing (with the date it clears), cleared, paid, refunded or cancelled. Tap one to see how your share was worked out. You never see who bought or what was in their basket.
• Posts: add the links to your posts, and see views, likes and comments for each one. Filter by network and period, and sort by what did best.
• Link: your personal link, a tool that makes a tracked link to any product, and Share your %, where you make discount codes for your followers.
• About: your photo, profile, handles, level and rate, payouts, tax details and income statement.

Share your link

Your personal link is on the Link tab. It looks like stimz.com/r/yourname. Copy it and put it anywhere: your bio, stories, captions, descriptions.

When someone clicks it, the order is yours whatever they buy, not only the thing you posted about.

Linking to one product: on the Link tab, paste any stimz.com page into Link to a product and we give it back with your tracking on it.

How tracking works, including where it fails

• A link counts for up to 30 days from the click.
• On iPhones and in Safari it is usually nearer 7 days. That is how those browsers handle stored data, and we cannot change it.
• Links do not follow people between devices. Click on a phone, buy on a laptop, and only a code carries the order to you.
• Among links, the most recent click wins. If someone clicks another Stimfluencer's link after yours and then buys without using a code, the order is theirs.
• Express checkout skips your link. The quick-pay buttons on a product page (Shop Pay, Apple Pay, Google Pay) go straight to checkout, so only a code carries those orders to you.
• If someone clears their cookies or refuses tracking, there is nothing to attribute.
• The browsers inside Instagram and TikTok are the least reliable of all.

When an order comes in, we check these in order and use the first that matches: one of your discount codes, then a personal code (only if we have set one up for you), then your link. Orders placed with your own email address are recorded against you but marked as your own purchase, and they earn nothing.

Share your % with a discount code

You can give some of your share to your followers as a discount. You make the code yourself on the Link tab, under Share your %.

1. Pick a code of at least three letters or numbers, for example KAYLA10.
2. Choose how much your followers save, as a percentage.
3. Optional: set a maximum number of uses and an end date. Worth doing when a code goes with one post.
4. Tap Create code. It works in the shop straight away. The portal shows what you keep before you create it.

How your followers use it

• They type your code in the discount code box at checkout on stimz.com. They do not need to have clicked your link.
• It works on any device and any time later, so someone who sees your post on their phone and buys on a laptop next week still counts to you.
• It beats any link. If an order uses your code, the order is yours, whatever links the customer clicked before.
• It can be used alongside our own sales and offers. Your share is then worked out on what the customer actually paid for products, after every discount.
• Each code in the list under the form shows how many times it has been used and what it has earned you. On the Orders tab you can show only the orders that came through your codes.

How the money works

The discount comes out of your share, not ours. On orders that use the code, you keep your rate minus the discount. Every other order still earns your normal rate, and so does everything after the code ends or is stopped.

• You can give away as much as your whole share. Give all of it and you earn nothing on the orders that use that code, so the portal shows what you keep before you create it.
• Codes are percentage off only. A fixed amount off can cost more than a small order is worth.
• You can stop a code at any time from the list under the form. When a code ends, the orders it brought in keep what they earned.
• One code for each campaign is worth it. Give a post its own code with a use limit and an end date, and you can see exactly what that post sold.
• Your code is for your audience. Do not post it on voucher sites, deal forums or coupon aggregators. If a code leaks to one of those, we usually have to end it.

Make your post

You decide what you make and when. There is no quota, no schedule and no minimum, and we do not approve posts before they go out. Five things every post needs:

1. "Ad" at the very start of the caption. "Ad", "Advert" or "Advertisement", with or without a hash. On video, also show it on screen, early, readable and long enough to read. Saying it out loud as well is better still. "Gifted", "#aff", a code on its own or a line in your bio are not enough. If you are unsure whether a post counts, label it.
2. Your own experience, not health claims. Talk about how a product feels, what you do with it and why you reach for it. Never say or suggest it treats, helps, manages or relieves ADHD, autism, anxiety, sensory processing or any other condition, in the caption, on screen, out loud or in replies.
3. #stimfluencer and your handle, so we can find the post.
4. Your code, and your link where the platform allows it.
5. Nothing aimed at children buying. Never tell children to buy, or to ask an adult to buy. "Ask your mum to get you one" and anything like it is against UK law.

Submit your post

After you post, paste the link into your portal. It takes ten seconds.

1. Open the Posts tab.
2. Choose the network: Instagram, TikTok, YouTube or Facebook.
3. Paste the full link to the post (not your profile).
4. Answer Does anyone under 18 appear in this post? If yes, choose the age of the youngest, tick the three confirmations, and choose whether Stimz may repost it.
5. Tap Add post.

• We read the views, likes and comments, and update them weekly for the first two weeks while the post is still moving.
• We can only count what each network shows us. Instagram does not share view counts for photo and carousel posts, so those count on their likes and comments. Reels and videos count views too. Facebook does not share its figures with us at all.
• Posts tagged #stimfluencer can sometimes be found automatically. Paste yours in anyway, so nothing is missed.
• Each post can be logged once, by one person. We take the tracking off the end of the link, so the same post pasted twice is still spotted, and the portal tells you.
• Private accounts: if a post is on a private account (or has been removed), we cannot see it. The portal says so, its views and likes cannot count, and it will not appear on our website. Sales through your link and codes still count as normal.

Why it matters

• It is how we see your post at all. We are not watching every feed.
• Its views, likes and comments count towards your leaderboard score. They do not set your rate, which depends on your sales (see Commission and levels), but people near the top of the leaderboard may be offered a promotional bonus rate for a while.
• It is how your post can be featured on the Stimz site and channels.
• It lets us tell a quiet month apart from a month where a post did well and the sales came later.

If you never paste your posts in, you still earn on your sales. Your work just stays invisible when we decide who to back.

How it works

We score every Stimfluencer on three things:

• Your own purchases and cancelled orders do not count.
• Follower count is not part of the score. A smaller account making good content can place well.
• We can compare like with like, for example by account size, so a small account is not measured against one many times bigger.
• We review it every month.
• It is our view of the programme. It is not published, and other Stimfluencers do not see where you are on it. Your own numbers are on your Dashboard, Orders and Posts tabs.

Why we have it

• Sales alone would only ever reward the biggest audiences. Counting views and engagement lets good content be noticed, including before it turns into sales.
• It is how we decide who to back as the programme grows. There are no set prizes. We may pick people doing great things, usually those near the top, for things like product testing, early access to new releases, being featured on our site and channels, store credit, or a promotional bonus rate for a set period. We will tell you when something is on offer.
• Leaderboard points are for the leaderboard only. They have no cash value and cannot be exchanged for anything. Any recognition is our choice.
• There is no penalty for a quiet month.

• You earn a percentage of every order attributed to you: the value of the products after discounts, not VAT and not delivery.
• Your rate shows on your Dashboard (next to Earned) and in About → Your share.
• Levels can move your rate up as your sales grow. About → Your share names your level and tells you exactly what the next one needs, for example "£120 more revenue in the last 365 days".
• Levels are based on sales only: the value of orders through your link and codes over the last 365 days. Posting, followers, views and engagement do not set your rate. They count on the leaderboard instead, which is how we recognise good work in other ways.
• Because sales count over the last 365 days, your level can go down as well as up if your sales over that time fall, for example as older orders leave the year, or through refunds. We email you a few days before a drop would happen, and About → Your share says what would keep you there.
• The rate in force when an order is placed is stored against that order. A later change, up or down, never rewrites your history.
• Orders that use one of your follower codes earn your rate minus the discount you gave (see Step 6).
• We can change the standard rate, any rate we have set for you, and the levels and what they ask for, for any reason, on 14 days' notice by email. Changes only apply to orders placed after they take effect, so what you have already earned never goes down.

• Every order clears 28 days after it is placed. That covers delivery and the window in which a customer can change their mind. Until then it shows as Still clearing.
• We pay monthly, through Stripe, once your cleared balance reaches your threshold.
• The minimum payment is shown in your portal (currently £50). You can choose a higher threshold in the Next payout tile if you would rather have fewer, larger payments. Anything under your threshold rolls into the next month. It is never lost.
• Stripe's fee for sending your payment comes off it, at cost: £2 in any month you are paid, plus 0.25% and 10p a payment, so about £2.22 on a £50 payment. Your portal shows it before you are paid, under What comes off it? Store credit has no fee.

• See every order on the Orders tab, with where it has got to and how your share was worked out.
• Refunds: if an order is partly refunded, your commission is worked out on what the customer kept. If it is fully refunded, cancelled, charged back or fraudulent, no commission is due. If that happens after we have paid you, or after you swapped it for store credit, the difference comes off your next payment. Refunded delivery charges make no difference. We check recent orders against our shop every night, so a refund always counts.
• Your own orders earn nothing. Buy whatever you like, with your own codes if you want. Orders on your own email are recorded but excluded. Big discount codes are for your audience: if we think one is being used mainly for you, your family or your friends, we may cancel those orders, take the commission and the discount back from what we owe you, and end your place (terms 12.1). Your own orders and reviews also do not earn Stimz Rewards points.

• The account is yours, in your own name. You agree to the terms and payments come to you.
• Whether your child appears is a decision for you and your child, appropriate to their age and understanding. Stimz never requires a child to appear, and nothing depends on it: not your share, your level, gifting or being selected.
• Your child must be happy to take part each time, and always free to stop.
• You can take part fully without your child appearing at all. Tell us what you noticed: what they reached for, what they avoided, what they loved, what did not suit them.
• We never give filming briefs for children, and we never tell you what your child should say or do.
• Every time you add a post, you are asked whether anyone under 18 appears in it. If yes, you give the age of the youngest and confirm three things: you are their parent or guardian, they were happy to take part and knew they could stop, and you have checked whether a licence or permit is needed.
• We only repost a post with a child in it if you say yes for that post. Saying no changes nothing about your share, level or place. You can change your answer at any time from the post, and a post you say no to comes off our website.
• Also tick the box in About if anyone under 18 appears in your content, and keep it up to date.
• A licence or permit may be needed for some content involving children, and checking is your responsibility. If you are not sure, ask your local council before you post. It costs nothing to ask.
• Content with a child in it is never used in paid advertising without a separate agreement with you and our own checks first. Even with your yes, we may decline to repost content involving a child.
• 16 and 17 year olds can make the content themselves, with you holding the account.

• You are self-employed for this. Commission is normally taxable income, including if you have a job, and including if you leave it sitting in Stripe.
• Products or store credit we give you, including credit you swap your commission for and its bonus, may have tax implications too, even though no cash changes hands. We tell you the normal retail value of anything we send.
• We pay you the gross amount and deduct nothing. Your income statement in About shows what we paid you, the retail value of what we sent you and any store credit, for each tax year, and you can download it as a spreadsheet.
• HMRC's trading allowance may mean you have nothing to report, but it covers your total income of this kind from everywhere, not just from us.
• HMRC can ask us who we have paid. We are not able to give tax advice. HMRC's guidance is at gov.uk/self-assessment-tax-returns.

• No exclusivity. You can work with other brands.
• Your content stays yours. By posting about us, you let us reshare it on our own social channels, website and emails, crediting you, while you are in the programme and for 12 months afterwards. We never put it into an advert we pay to run without asking you first, separately, and you are free to say no.
• We never pay for reviews, and you should refuse if anyone offers. You are welcome to review products on our shop as a customer. If we sent you the product, or you could earn from it, say so in the review.
• If you go quiet, genuine orders still coming through your existing links and codes keep earning while your place continues. Your level depends on your sales over the last year, so a long quiet spell can lower it over time (see Commission and levels).
• One account each.
• Keep your details current in the portal: email, handles and payment details. Wrong details usually mean wrong or missing money.
• Leaving: email us and we close your account. We pay any cleared balance in the normal way, and anything still clearing once it clears. Orders placed after your place ends do not count to you, and your codes are switched off.
• We can end your place too, at any time and for any reason, including if your content no longer fits the Stimz brand. You keep the commission you have earned up to then, unless it came from fraud or from content that broke the rules (terms 18.3).